Should The New York Times Ditch Paper, Distribute Kindle E-readers?

URL

http://www.fastcompany.com/blog/kit-eaton/technomix/should-new-york-times-ditch-paper-go-all-kindle-e-reader

Description

According to one set of maths, it might actually work out cheaper for the paper to give away Kindles for a while, and then switch to digital only. The logic is flawed in a number of places (the move would cripple their ability to pick up new readers in the short term for example), but it's still fascinating to see that even with e-paper equivalent as expensive as the Kindle, the maths looks to be becoming favourable.

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