I can’t stop reading this analysis of Gawker’s editorial strategy » Nieman Journalism Lab

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URL

http://www.niemanlab.org/2012/03/i-cant-stop-reading-this-analysis-of-gawkers-editorial-strategy/

Description

Here's an interesting insight into the view-economics of web-based journalism. Short version: linkbait trivia attracts more views than serious writing, but not remotely significantly more, and basically, without the more serious stuff, odds are most publications would lose even the linkbaited audience - people will read the daft stuff from a publication they view as at least slightly credible, but not from somewhere that's obviously *just* trolling for eyeballs. Unrelated: welcome to the 21st century, where the utterly absurd phrase "trolling for eyeballs" makes perfect sense. My grandmother would be so confused.