In the digital era free is easy, so how do you persuade people to pay?

URL

http://www.guardian.co.uk/technology/gamesblog/2011/apr/20/digital-free-persuade-pay-cory-doctorow?utm_source=twitterfeed&utm_medium=twitter

Description

A short list of reasons why people will pay for things, even when those things are theoretically available for free. There's no great rocket science here, but it's a handy single-place checklist, if you're planning a creative project, and wondering how you might get paid for it.

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